Privacy Policy

This Privacy & Cookies Statement describes how KRAKEN Machines ("Company", “we”, “us”, or “our”) collects, uses, shares, and otherwise processes Personal Data (as defined below) about individuals when they visit, use, or interact with our website https://krakenmachinesusa.com/ and any other site that links to this Privacy & Cookies Statement, or our emails (our “Sites”); purchase our products; apply for a job with our company; or otherwise interact with us online and offline (altogether referred to as our “Services”). For purposes of this Privacy & Cookies Statement, “Personal Data” means any information that is related to or is reasonably capable of being associated with an individual (“you”). If your interactions with our Services are limited to an interaction with one of our Sites, please consider navigating to that specific Site.

1. Collection of Personal Data

We collect Personal Data about employees of our customers, consumers, individuals who visit our Sites, and other individuals who interact with us. We may collect this data directly from the individual, but also from automated technologies and from other legal entities, such as customers, third-party partners, advertising networks, and other companies and organizations. The categories of Personal Data that we may collect include:

• Identifiers and contact information, such as your name, account identifiers, email address, IP address, postal address, phone number, or other similar information.
• Demographic information/protected classifications, such as age and gender.
• Commercial and transactional information, such as payment card or other financial information, to provide the services and products you have purchased, obtained, or considered purchasing with us; transaction history; and payment details.
• Professional or employment-related information, such as your company name and job responsibilities.
• Visual and other sensory information, such as photographs of you if, for example, you visit our facilities.
• Education information, such as educational institutions attended.
• Geolocation information.
• Internet and other electronic network activity information, such as your unique device identifiers, data about usage of and interaction with our Sites or advertisements, and information collected from cookies and other data tracking technologies.

If you are applying to a job at our Company (an “Applicant”), we may collect the following categories of Personal Data directly from you or from third-party partners we engage for recruiting purposes:

• Identifiers and contact information, such as your name, postal address, email address, IP address, or other similar identifiers and contact information.
• Demographic information/protected classifications, such as your age, gender, and veteran status.
• Professional or employment-related information, such as your work history and professional experience.
• Visual and other sensory information, such as photographs taken by cameras within our facilities.
• We may draw inferences about applicants’ characteristics, abilities, and aptitudes from Personal Data provided to us in connection with an application.
• Sensitive Personal Data, such as your ethnic or racial background, your disability status, and sexual orientation information if you choose to provide it.
• Any other Personal Data you choose to provide to us in connection with your application.

2. Use of Personal Data

The purposes for which we use Personal Data are as follows:

Purposes for Use of Personal Data

Purpose of Use	Categories of Personal Data
Provide our products and services and communicate with you.	Identifiers and contact information; demographic information/protected classifications; commercial and transactional information; professional and employment-related information; education information; geolocation information; internet and other electronic network activity information.
Complete transactions.	Identifiers and contact information; commercial and transactional information; geolocation information; internet and other electronic network activity information.
Manage accounts and maintain business operations.	Identifiers and contact information; demographic information/protected classifications; commercial and transactional information; professional and employment-related information; visual and other sensory information; education information; geolocation information; internet and additional electronic network activity information.
Improve our Sites and Services.	Identifiers and contact information; demographic information/protected classifications; commercial and transactional information; geolocation information; internet and other electronic network activity information.
Protect the security and effective functioning of our Sites, Services, and information technology systems.	Identifiers and contact information; demographic information/protected classifications; commercial and transactional information; professional and employment-related information; visual and other sensory information; education information; geolocation information; internet and other electronic network activity information.
Provide relevant marketing.	Identifiers and contact information; demographic information/protected classifications; commercial and transactional information; professional or employment-related information; education information; geolocation information; internet and other electronic network activity information.
Address compliance and legal obligations.	All categories of Personal Data, to the extent required.
Consider individuals for employment and contractor opportunities and manage onboarding procedures.	Identifiers and contact information; demographic information/protected classifications; professional or employment-related information; visual and other sensory information; inferences about applicants’ characteristics, abilities, and aptitudes; sensitive personal data; any other personal data provided in connection with job applicants.

3. Disclosure of Personal Data

We may disclose each of the categories of Personal Data that we collect with the following categories of recipients:

• Within the affiliated group: We disclose Personal Data with our ultimate parent company, Heico Holding, Inc., in the United States and its subsidiaries (collectively, "HEICO") as necessary for the purposes identified above.
• Vendors and agents working on our behalf:strong> We disclose Personal Data to third parties to perform functions on our behalf for the purposes identified above, such as web hosting and marketing.
• Distributors and sales representatives: We disclose Personal Data to our distributors and sales representatives to complete transactions, respond to inquiries, manage accounts, and otherwise manage our relationships with our customers and their representatives.
• Business partners: We disclose Personal Data to our business partners for our and their own purposes, such as companies that operate cookies and other tracking technologies. We are not responsible for the privacy policies or practices of these companies when they use Personal Data for their own purposes. We encourage you to familiarize yourself with their privacy policies to understand how they process Personal Data.
• Auditors, advisors, and financial institutions: We disclose Personal Data with auditors for the performance of audit functions, with advisors to receive legal and other advice, and with financial institutions concerning payment and other transactions and services.
• Corporate purchasers: We may disclose Personal Data with any corporate purchaser or prospect to the extent permitted by law as part of any merger, acquisition, sale of Company assets, or transition of service to another provider, as well as in the event of insolvency, bankruptcy, or receivership in which Personal Data would be transferred as an asset of Company.
• Mandatory disclosures and legal rights: We disclose Personal Data to comply with any subpoena, court order or other legal process, or other governmental request to share Personal Data, to establish or protect our legal rights, property, or safety, or the rights, property, or safety of others, or to defend against legal claims.

We may disclose each of the categories of Personal Data for Applicants that we collect with the following categories of recipients:

• Within the affiliated group: We disclose Personal Data with our ultimate parent company, Heico Holding, Inc., in the United States and its subsidiaries (collectively, "HEICO") as necessary for the purposes identified above.
• Vendors and agents working on our behalf: We disclose Personal Data to third parties to consider individuals for employment and contractor opportunities and manage onboarding procedures.
• Corporate purchasers: We may disclose Personal Data with any corporate purchaser or prospect to the extent permitted by law as part of any merger, acquisition, sale of Company assets, or transition of service to another provider, as well as in the event of insolvency, bankruptcy, or receivership in which Personal Data would be transferred as an asset of Company.
• Mandatory disclosures and legal rights: We disclose Personal Data to comply with any subpoena, court order or other legal process, or other governmental request to share Personal Data, to establish or protect our legal rights, property, or safety, or the rights, property, or safety of others, or to defend against legal claims. If you have questions about the parties with which we disclose Personal Data, please contact us as specified below.

4. Marketing Choices

You have control regarding our use of Personal Data for marketing. If you no longer wish to receive our marketing emails, you may choose not to receive such communications at any time. Please follow the unsubscribe link in the relevant communication or contact us as detailed below.

5. Cookies

We use and allow certain trusted partners to use cookies, web beacons, and similar tracking technologies (collectively, "cookies") on our Sites.

What are cookies?

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Cookies are small amounts of data that are stored on your browser, device, or the page you are viewing. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Some cookies are deleted once you close your browser, while other cookies are retained even after you close your browser so that you can be recognized when you return to a website.

How do we use cookies?

We use cookies to provide the Sites, products, and services, gather information about your usage patterns when you navigate these Sites to enhance your personalized experience, and understand usage patterns to improve our Sites, products, and services. We also allow certain trusted partners to place cookies on our Sites to collect information about your online activities on our Sites over time and across different websites you visit. This information is used to provide advertising tailored to your interests on websites you visit, also known as interest-based advertising, and to analyze the effectiveness of such advertising.

Cookies on our Sites are generally divided into the following categories:

• Strictly Necessary Cookies: These are required to operate our Sites. They include, for example, cookies that enable you to log into secure areas. These cookies are session cookies that are erased when you close your browser.
• Analytical/Performance Cookies: These allow us to recognize and count the number of users of our Sites and understand how such users navigate through our Sites. This helps improve how our Sites work, for example, by ensuring that users can find what they are looking for. These cookies are session cookies that may be erased when you close your browser.
• Functionality Cookies: These improve the functional performance of our Sites and make them easier for you to use. For example, cookies are used to remember that you have previously visited a Site and asked to remain logged into it. These cookies qualify as persistent cookies because they stay on your device for us to use during a future visit to our Sites. You can delete these cookies via your browser settings.
• Advertising Cookies: These record your visit to our Sites, the pages you have visited, and the links you have followed to recognize you as a previous visitor and to track your activity on the Sites and other websites you visit. These cookies qualify as persistent cookies because they remain on your device for us to use during your subsequent visits to our Sites. You can delete these cookies via your browser settings. See below for further details on third-party targeting cookies.

What are your options if you do not want cookies on your computer?

You can review your Internet browser settings, typically under "Help" or "Internet Options," to exercise your choices for certain cookies. If you disable or delete certain cookies in your Internet browser settings, you might not be able to access or use important functions or features of these Sites, and you may be required to re-enter your login details.

We may use Google Analytics to better understand how our Sites are used and to improve them. To learn more about how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners.

Given the divergent practices of organizations that offer browsers and the lack of a standard in the marketplace, we do not respond to do-not-track signals at this time.

6. Notice to Residents in California

This section applies only to residents of California.

Regarding “Sharing” and “Selling” Personal Data for Targeted Advertising. We may share your Personal Data with third parties to perform advertising activities relating to marketing, analytics, or service performance measurements. This type of processing may also constitute a “sale” of Personal Data or “sharing” of Personal Data for targeted advertising under California law. We may sell or share the following categories of Personal Data for such purposes: identifiers and contact information, demographic information/protected classifications; commercial and transactional information, and internet and other electronic network activity information.

We do not sell your Personal Data to third parties in exchange for money, nor do we knowingly sell or share the Personal Data of children under 16 years old.

Sensitive Personal Data. We use and disclose your Sensitive Personal Data only to: (i) perform services or provide goods reasonably expected by an average person; (ii) detect security incidents; (iii) resist malicious, deceptive, fraudulent or illegal actions: (iv) ensure the physical safety of persons; (v) for short-term, transient use, including non-personalized advertising; (vi) perform internal business services; (vii) verify, maintain, or improve the quality of our products and services; and (viii) for purposes that do not infer characteristics about you.

7. Your Privacy Rights

Depending on where you live, you may have the following rights concerning your Personal Data, subject to certain exceptions:

• The right to know what Personal Data we have collected about you, including the categories of Personal Data, the categories of sources from which the Personal Data is collected, the business or commercial purpose for collecting, “selling,” or “sharing” Personal Data, the categories of third parties to whom we disclose Personal Data, and the specific pieces of Personal Data we have collected.
• The right to rectify or correct inaccuracies regarding your Personal Data
• The right to request the deletion of your Personal Data
• The right to opt-out of “selling” or “sharing” Personal Data: You have the right to opt-out of the sale of your Personal Data and sharing of your Personal Data.

Exercising your Privacy Rights. If you wish to request the exercise of your privacy rights, we will not discriminate or retaliate against you by offering you different pricing or services, or by providing you with a different level or quality of services, based solely upon this request. Please contact us at 888-388-0730 or [email protected] if you would like to exercise such rights You may be able to designate an authorized agent to exercise your rights on your behalf. We will take steps to verify your or your authorized agent’s identity when we process the request. To verify your identity, we may need additional information from you, such as your name, phone number, and email address. To verify your authorized agent, we may require the agent to provide signed permission to act on your behalf, require you to verify your identity with us, or confirm that you provided the agent permission to submit the request.

You may have the right to appeal any denials of your request to exercise your rights. If we deny your request and you would like to submit an appeal, please contact 888-388-0730 or [email protected]

Access to this Privacy & Cookies Statement in Alternative Formats. Individuals who need assistance accessing this Privacy & Cookies Statement in an alternative format can do so by calling us at 888-388-0730 or by contacting us via the information under “Contact Us” below.

8. How long do we retain Personal Data?

We typically retain such Personal Data for no longer than the period necessary to fulfill the purposes outlined in this Privacy & Cookies Statement and as otherwise needed to address tax, corporate, compliance, litigation, and other legal rights and obligations. In determining when your Personal Information is retained or disposed, we may consider the nature and sensitivity of your Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information, and applicable legal requirements.

9. How do we handle employee and contractor privacy issues?

Personal Data about our employees, contractors, and other Company temporary workers are addressed through internal company policies and procedures, and are outside the scope of this Privacy & Cookies Statement.

10. What about Personal Data relating to minors?

Our Services are not intended for minors under the age of 16. As such, we do not target our Services or knowingly collect Personal Data from children under the age of 16. If we learn that we have processed Personal Data received from an individual under the age of 16 without appropriate consent, we will take reasonable measures to delete the information as soon as possible and not use such Personal Data for any purpose, except where necessary to protect the safety of the minor or others as required or permitted by law. If you believe a minor under the age of 16 has provided us with Personal Data, please contact us at the contact information below.

11. How will we handle any changes to this Privacy & Cookies Statement?

We may update this Privacy & Cookies Statement from time to time as our services and privacy practices change or as required by law. The effective date of our Privacy & Cookies Statement is posted above, and we encourage you to visit our Sites periodically to stay informed about our privacy practices. We will post the updated version of the Privacy & Cookies Statement on our Sites and ask for your consent to the changes if legally required. This page reflects the most up-to-date version of our Privacy & Cookies Statement and thus takes precedence over the information provided in any other document.

12. Data Security

We maintain reasonable measures designed to protect Personal Data from loss, misuse, alteration, or unintentional destruction. However, no security measure can guarantee 100% security. You also have an essential role in protecting Personal Data. You should not share your username and password and should not reuse passwords. If you have any reason to believe your username or password has been compromised, please contact us.

13. Contact Us

If you have questions or comments regarding this Privacy & Cookies Statement or our privacy practices, please contact us at: 888-388-0730 or [email protected]